portfolio
Social BY
Rachel
Cheng
Cheng
Yee Lam Cheng, Rachel
Digital Marketing Professional
A Marketing Enthusiast | Self-driven | Goal achiver
Experienced Freelance Digital Marketer and Explorer
I am a results-driven marketing professional with a flair for creativity and a passion for delivering outstanding results. My skills in Social media marketing, Event planning, and Marketing strategy, combined with my strong work ethic and dedication to delivering exceptional customer experiences, make me a valuable asset to any team.
I am always here to welcome new opportunities to grow and to learn.
Background
About 5 years of experience working for different small to medium-sized businesses.
- Po Sing Trading Co. (Hong Kong)
- Partner Home Devices Ltd (Hong Kong)
- Eastview Appliances, Kitchens & Tiles (Toronto, CA)
- Brewing Boba (Toronto, CA)
Expertise
- Social Media Management
- Content Strategy & Creation
- Brand Marketing
- Community Management
- Administration duties
Direct Marketing Champion at Ontario College's Marketing Competition 2022
work
Brand Promotion
I worked with a local medium-sized business (Partner Home Devices Ltd) to create product videos and Magazine advertising collaboration. As well as helping them to create an online storefront.
Web Design
Brewing Boba (Before)
I helped brands with the design of their website and online profiles.
Eastview Appliances
Brewing Boba (After)
Original Website
Brand Redesign
I helped a 40-year-old local company update their visual identity and transform its brand into something fresh and aligned with its new business direction.
Eastview Appliances
(New FB Banner & Name Card)
Social Media Content
(Brewing Boba)
As the Digital Marketing Specialist for Brewing Boba, I've created various TikToks and Reels to help build a more personable brand image and gain brand exposure. One of my Reels on Instagram received high engagement, gaining over 2M views.
Service Overview
(2M Views)
Inspiration
(101.2k Views)
Educational
(~4k views)
Now
Before
Improving the layout of the account with better quality images that showcase the service.
Service Overview
Service Overview
Interacting Content
Achivements
(Brewing Boba)
After a Month...
Accounts Reached | 2,141,248 | 13.3k% increase |
Gain invitation from many big corporate events!!!
Social Media Content
(Seneca Hackathon)
I led a dynamic team of six social media professionals and a graphic designer in developing and executing comprehensive social media strategies to enhance brand visibility and engagement. Our innovative campaigns for the Seneca Housing Hackathon 2024 broke multiple records for event participation and social media metrics through 100% organic content. We established and maintained brand identity across various platforms, monitored trends to optimize content strategy, and cultivated relationships with key stakeholders to maximize brand exposure.
Interacting with participants
Event Overview
Feedbacks from Winners
Achivements
Key achievements include surpassing past registration numbers, making it the largest student-led event at Seneca Polytechnic, increasing Instagram followers from ~600 to 1,312 and LinkedIn followers to 1,289, and achieving over 20,000 reach on both platforms.
Search Engine Optimisation (SEO)
In my role as the Digital Marketing Specialist at Brewing Boba, I've successfully enhanced their SEO strategies, significantly boosting their online visibility and securing the top position in search engine listings.
Sep 2022
Sep 2023
My true passion lies in empowering businesses to thrive. Transforming their visions into successful realities.
Let's Work Together!
Available for:
- Social Media Management
- Content Strategy & Creation
- Brand Marketing
- Community Management
- Adminstration duties
& More....
(647)563-9476
chyeelam520@gmail.com
English/Chinese(Cantonese/Mandarin)
